43 lines
1.6 KiB
Markdown
43 lines
1.6 KiB
Markdown
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---
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title: UTM Share
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intro: Share links with tracking parameters for your marketing campaigns
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---
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When you share a link to your site in a newsletter, a social media post, or an ad, you want to know which links actually bring in traffic. UTM parameters are tags you add to a URL so analytics tools like Google Analytics can tell you exactly where a visitor came from.
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A URL with UTM parameters looks like this:
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```
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https://example.com/blog/my-post?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
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```
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Kirby SEO adds a **UTM Share** button to your page views. Click it to open a dialog where you can fill in the parameters and copy the resulting URL.
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The dialog has five standard UTM parameters:
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- `utm_source`: where the traffic comes from (e.g. `google`, `newsletter`)
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- `utm_medium`: the type of channel (e.g. `cpc`, `email`, `social`)
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- `utm_campaign`: the name of the campaign (e.g. `spring_sale`)
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- `utm_content`: to tell apart different links in the same campaign (e.g. `logo_link`)
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- `utm_term`: the keyword, for paid search ads (e.g. `running shoes`)
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You don't need all five. Most of the time, `utm_source`, `utm_medium`, and `utm_campaign` are enough.
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There's also a `ref` field. This is not part of the UTM standard, but many analytics tools (like Plausible and Pirsch) use it as a lightweight way to track the referring site.
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To add the button to your page blueprints:
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```yaml
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# site/blueprints/pages/default.yml
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buttons:
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- open
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- preview
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- "-"
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- settings
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- languages
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- status
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- utm-share
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```
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