diff --git a/site/snippets/gtag.php b/site/snippets/gtag.php
new file mode 100644
index 0000000..90b8927
--- /dev/null
+++ b/site/snippets/gtag.php
@@ -0,0 +1,9 @@
+<!-- Google tag (gtag.js) -->
+<script async src="https://www.googletagmanager.com/gtag/js?id=G-984WQ2N19V"></script>
+<script>
+  window.dataLayer = window.dataLayer || [];
+  function gtag(){dataLayer.push(arguments);}
+  gtag('js', new Date());
+
+  gtag('config', 'G-984WQ2N19V');
+</script>
diff --git a/site/snippets/header.php b/site/snippets/header.php
index c6c528e..645b2af 100644
--- a/site/snippets/header.php
+++ b/site/snippets/header.php
@@ -41,6 +41,8 @@
   <?php if ($site->faviconICO()->isNotEmpty()): ?>
     <link rel="shortcut icon" href="<?= $site->faviconICO()->toFile()->url() ?>" />
   <?php endif ?>
+
+  <?php snippet('gtag') ?>
 </head>
 <body data-template="<?= $page->intendedTemplate() ?>">
   <div id="app"></div>
